Get Ready to Move
When it comes time to sell your home you have a very important decision to make. Your choice of agent to represent you impacts everyone in your family, affects your money situation and may change your life. The agent you select will become your marketing manager charged with many essential tasks:
- Research to determine an accurate listing price. Share the data about comparable recent house sales and explain how the numbers pertain to your house value.
- Listen carefully and respond to your goals, plans and needs.
- Thoroughly prepare you for buyer expectations in the current market.
- Consult about staging your house to maximize its features.
- Arrange for photography and property description in marketing efforts.
- Negotiation with buyer agents as an advocate for your all needs – not just price.
- Keep communication about the sales process open and active.
The seven tasks listed above are only a small portion of what you can (and should) expect from your listing representative. Our business is built on the word-of-mouth referrals received from happy previous clients. Learn why our clients are so pleased with the work we do for them.
Establishing Your Home’s Value
We recognize the importance of doing this task well. Your equity is at risk. We acknowledge the fact you want to make the highest possible profit when you sell your house. You can be assured we share your goal of getting maximum dollar possible.
In this internet-enabled world, there is a lot of information available that can be confusing at best and downright misleading if you don’t know how to process the data. National sites who aggregate information, strictly based on digital data, usually result in wildly inaccurate house values. Beware of using these tools to determine your house worth.
- Comparative Market Analysis (CMA): Determining a good asking price for your house can take hours of painstaking research. We look at recent sales (no older than 6 months), size, age and condition of comparable houses, the number of days comparable houses stayed on the market before selling and how much the seller needed to reduce the price before selling – among other factors. Recently sold houses that most closely compare to yours are compiled in a detailed report for your analysis.
- Our goal is to look at more than just a house. We will assess the entire market to determine your competitive position. We will spend the time needed to educate you about what to expect from the buyers, lenders and marketplace in general. Throughout the entire process, we focus on being your best advocate to increased profit.
- Assessed Value for Taxes: The Tax Assessor at the County Appraisal District sets a value for your home for the purpose of taxation. Sometimes the value on tax records are $10’s of thousands different than the price a buyer is willing to pay.
- We provide ACTUAL data about the value of your house. You may be surprised to learn the house is worth much more than the tax rolls show. It is a good thing. While the appraisal district sets taxable values of houses in generalized, rapid and expedient ways, we take the time to furnish you recent, verifiable information.
- Buyer’s Mortgage Appraisal: In popular communities, sometimes a buyer may be willing to pay more than our CMA indicates. However, most buyers need to obtain mortgage financing. The bank will want assurance they are not lending based on more than the true market value of the house. The lender’s appraiser will do research (similar to the CMA) under strict guidelines mandated by the lender and the government.